Client Profile
Gaming Startup serving 100K+ monthly active users with innovative mobile gaming experiences
Gaming Industry Challenge
- Devastating 75% user churn within first 7 days of gameplay
- Limited understanding of player motivations and engagement drivers
- Traditional analytics missing emotional context behind player decisions
- Reactive approach to user experience optimization
LexicPulse Gaming Solution
Implementation of adaptive AI-powered customer interviews for deep player research using conversational AI for customer research tailored to gaming contexts
Implementation & Player Journey Integration
The startup deployed LexicPulse's automated voice interviews across critical player touchpoints. Our AI voice agents for customer feedback engaged players through:
- Post-registration interviews for new player onboarding optimization
- Churn prediction outreach with automated voice interviews targeting at-risk players
- WhatsApp for customer feedback on new feature releases and updates
- In-game interview integration for real-time experience feedback
Critical Player Experience Insights
Overwhelming Learning Curve
"The game looked incredible, but I had no idea where to start. After 10 frustrating minutes with zero progress, I deleted it." - New player
Progression System Confusion
"I played for hours but didn't understand how to get better weapons or what actions actually mattered for progression." - Player feedback
Social Feature Demand
65% of players expressed desire for enhanced social connectivity and competitive features.
Transformational Gaming Outcomes
- 7-day retention skyrocketed from 25% to 85%
- 60% improvement in tutorial completion rates
- 40% increase in social feature engagement
- 50% reduction in time to first in-app purchase
Contact LexicPulse: info@lexic.ai