From Data Lake to Cultural Engine: Turn Static CRM Records into Living Insights
Stop settling for the "What." Use AI to discover the "Why" behind every customer interaction and fill the "Silent Gap" in your data.
The Modern CRM Dilemma
We are drowning in data but starving for understanding. Most enterprises hold millions of first-party data records, yet they face a critical "Silent Gap."
We know the "WHAT": Visit frequency, code scans, and promo participation.
We ignore the "WHY": Who are they really? What are their passion points? What music moves them? What memes do they share?
Key Insight
Standard static questionnaires yield low response rates (<8%) and generic data. It's time to move from interrogation to conversation.
Lexic Pulse: Your Automated "Cool Hunter" at Scale
Lexic Pulse acts as an empathic researcher that engages millions of users simultaneously. We replace cold forms with AI-driven micro-conversations via Voice and WhatsApp, understanding the consumer's life moment in real-time.
How It Works
1. The Trigger: Your system detects a key moment—like a user inactive for 30 days—and pings Lexic Pulse.
2. The Capture: Our AI executes a dynamic interview adapted to the segment. It transcribes, analyzes sentiment, and extracts cultural entities instantly.
3. The Enrichment: Lexic Pulse returns Structured Attributes mapped to your custom Schema, not just raw text.
From Voice to Structured Schema
We transform unstructured conversations into actionable CRM fields ready for segmentation the very next day.
| CRM Field Group | Value from Lexic Pulse | Marketing Application |
|---|---|---|
| Passion Point | Urban Music / Sustainable Cooking | Creative Personalization |
| Trend Affinity | High (Early Adopter) | Product Offer Selection |
| Brand Driver | Nostalgia / Social Status | Email Copywriting Strategy |
| Sentiment Risk | True / False | Alert for Customer Care |
Radical Timeliness & Depth at Scale
Depth at Scale
Maintain the reach of millions of users but with the qualitative depth of a Focus Group.
Radical Timeliness
Culture moves faster than surveys. Detect trends and mood shifts in real-time (e.g., immediate reaction to a new ad or meme).
Don't Just Collect Data. Build a Cultural Engine.
Enrich your quantitative data with deep qualitative insights today.